Denise Houston

Denise Houston is a Principal Data Strategist at Aligned Insights Group, a leading consultancy in marketing intelligence. With over 15 years of experience, Denise is a recognized authority in harnessing the power of data to sculpt impactful marketing strategies. His core expertise lies in predictive analytics and customer journey mapping, areas where he consistently empowers global brands to refine and optimize their engagement frameworks. Prior to his current role, Denise spearheaded the analytics division at MarTech Solutions Inc., where he notably engineered a proprietary multi-touch attribution model that demonstrably elevated client return on investment by an average of 22%. Denise holds an MBA with a specialization in Marketing Analytics from the Wharton School of the University of Pennsylvania, complementing his Bachelor's degree in Computer Science from the Georgia Institute of Technology. His professional philosophy centers on transforming complex data into actionable, easy-to-understand narratives that drive measurable business growth. Readers can expect his articles to offer practical frameworks, cutting-edge methodologies, and real-world case studies designed to demystify data science and empower marketing professionals at all levels